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DTSTART;TZID=Europe/Berlin:20190529T120000
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DTSTAMP:20260724T142030
CREATED:20200608T164201Z
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UID:4583-1559131200-1559138400@www.bigs-potsdam.org
SUMMARY:Impact of Cyber-Attacks on Intangible Assets
DESCRIPTION:Since 2017\, we have been working on the question of how to measure the extent of damage from cyber attacks as part of an EU-funded project “Enterprises intangible Risk Management via Economic models based on simulation of modern cyber attacks (Hermeneut)”. What damage does a company’s brand\, image and patents suffer as a result of a cyber attack? Intangible assets in particular are playing an increasingly important role for companies\, which in an increasingly digitalised world are experiencing considerable added value through reputation and branding. \nOur colleague at HERMENEUT Altay Özaygen of the University of Paris-Sud (Paris XI) and Alexander Szanto of BIGS introduced us to the topic and a possible solution: \nImpact of Cyber-Attacks on Intangible Assets\n 
URL:https://www.bigs-potsdam.org/en/events/impact-of-cyber-attacks-on-intangible-assets/
LOCATION:Berlin-Mitte\, Berlin\, 10117\, Deutschland
CATEGORIES:PizzaSeminar
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